LA Winter Fashion Story

Everyone, I'm pumped to share this story with you all. Shot in Los Angeles Art's District, Model Lily shows off some california winter basics for any budget.

Forming a relationship with the subject of your lens has great benefits. While I often think photographers are worried about shooting more models, shooting with someone you already have before has its benefits. Where do you think muses come from? There's a level of trust that is there and often a smooth flow, like dancing. Having a level of comfort is essential for me when shooting. I'm asking someone to be vulnerable. I might ask them to show intense emotion or do something that might seem really silly to them. If they don't trust me, it will show, seeming forced or unnatural.

This is preciously why I like to speak to my models as much as I can before shooting. I try to have everything ready even before everyone's arrival, if its possible, and that way I can talk to my people. Get to know them a little bit before I start directing them from behind the camera. I find this is especially helpful for new faces.

Shooting with Lily again, I wanted to do something very different from the beauty shoot we had done previously. Her own personal style influenced my choices and this sort of vintage street style became the movement for the shoot. I was super inspired by the makeup trends for winter this year. I've always been a fan of the classic looking cateye, in the hands of my makeup artist, Crystal came out so beautiful.

I'm a big fan of Zara and they show up a few times in this story. Proving fashion does not have to cost an arm and a leg, Zara has become a major staple in many women and men's closet. I can still recall my first time in their store. I was in high school shopping with my sister at one of our favorite places, South Coast Plaza, known for its luxury designer stores, and she exclaimed that we just had to go in to Zara. Previously, I had always looked longingly at the dressed mannequins in the window and continued on assuming it was one of those stores I could never really purchase anything at. She led me in and years later it is still a must visit during shopping excursions. Oh my goodness and now with their kids line! I can safely assume Billy's closet is over half of the Zara brand. If you haven't checked out their kids line I order you to do so right now. For some more adult looks check out our story below.

Shirt: Leith

Skirt: Zara

Coat: H&M

Shirt: Ella Moss

Earrings: Leith

Shirt: 1.State

Ear Cuff: Leith

Blouse and Skirt: Zara

Shoes: Zara

Turtleneck: Zara

Model: Lily McCune

Makeup by Crystal Martinez @ Iconic Artistry