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Ocean Calling

The ocean, the beach- it's like pure medicine to me. I need to live near it. Too much time without gazing at the horizon, too much time without touching my toes to the water, or walking on the sand and I break a little inside. While California water gets cold, dipping into it and floating on its surface, the temperature doesn't matter to me. It's healing and as I grow older, I become more and more self aware of a much needed connection I have to the sea that I just cannot ignored. During my time in college, a great professor, downright scared me. He scared me because he spoke of "burning out." He shared that many students he would talk with after graduating did not want to photograph anymore. Since then, I have burnt out, many times.  My relationship with photography has been a continual rollercoaster of love and hate. I'm always wanting to get better and in response to this, I've gotten angry. I push myself and I burn out. But, then I get anxious and I need to create. I need to pick up that camera.

The ocean helps. It inspires. It heals. It reignites the flame. It's a reset for me, a way of stepping back and acknowledging the grandness of the world. It's hard to do that in the world today. There is a constant demand of instant, new work. Share! Share! Share! But it's in those moments of rest for me that the seed of something great has time to develop, to be created. I need to live a life, in order to create something lasting.

The ocean is an inspiration to so many and means a great different things to people. But here, this story is a reflection of the calm, the quiet, and the stillness it can bring directly to one's soul.

Model Kelly Coker shows up as the ultimate beach goddess in Malibu, California.

Makeup by Maddie Buffardi

Photography & Art Direction: Sidney Kraemer

Photography Assistant: Alexa Smith

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LA Winter Fashion Story

Everyone, I'm pumped to share this story with you all. Shot in Los Angeles Art's District, Model Lily shows off some california winter basics for any budget.

Forming a relationship with the subject of your lens has great benefits. While I often think photographers are worried about shooting more models, shooting with someone you already have before has its benefits. Where do you think muses come from? There's a level of trust that is there and often a smooth flow, like dancing. Having a level of comfort is essential for me when shooting. I'm asking someone to be vulnerable. I might ask them to show intense emotion or do something that might seem really silly to them. If they don't trust me, it will show, seeming forced or unnatural.

This is preciously why I like to speak to my models as much as I can before shooting. I try to have everything ready even before everyone's arrival, if its possible, and that way I can talk to my people. Get to know them a little bit before I start directing them from behind the camera. I find this is especially helpful for new faces.

Shooting with Lily again, I wanted to do something very different from the beauty shoot we had done previously. Her own personal style influenced my choices and this sort of vintage street style became the movement for the shoot. I was super inspired by the makeup trends for winter this year. I've always been a fan of the classic looking cateye, in the hands of my makeup artist, Crystal came out so beautiful.

I'm a big fan of Zara and they show up a few times in this story. Proving fashion does not have to cost an arm and a leg, Zara has become a major staple in many women and men's closet. I can still recall my first time in their store. I was in high school shopping with my sister at one of our favorite places, South Coast Plaza, known for its luxury designer stores, and she exclaimed that we just had to go in to Zara. Previously, I had always looked longingly at the dressed mannequins in the window and continued on assuming it was one of those stores I could never really purchase anything at. She led me in and years later it is still a must visit during shopping excursions. Oh my goodness and now with their kids line! I can safely assume Billy's closet is over half of the Zara brand. If you haven't checked out their kids line I order you to do so right now. For some more adult looks check out our story below.

Shirt: Leith

Skirt: Zara

Coat: H&M

Shirt: Ella Moss

Earrings: Leith

Shirt: 1.State

Ear Cuff: Leith

Blouse and Skirt: Zara

Shoes: Zara

Turtleneck: Zara

Model: Lily McCune

Makeup by Crystal Martinez @ Iconic Artistry

Girlish Charm

Hope everyone is having a lovely week! Here's a fun little fashion editorial shot down at Balboa's Fun Zone, I'm calling it Little Miss (No) Fun Zone.

Model: Lizzie W
Art Direction & Photography: Sidney Kraemer

I loved shooting here! Born and raised in Orange County, my dad would bring my sister and I to the Fun Zone in the summer time. He would share stories of his own childhood summers staying with his grandmother on the peninsula. He and his brother would sneak ice creams on the ferris wheel the same way my sister and I did. The park has recently been restored to which I found such a great, classic SoCal backdrop for this shoot.

(I do miss the grimy ski ball machines and sparking bumper cars though!)

As for the looks...Having a daughter has encouraged me to really embrace my own femininity.I wanted each look to reflect this. While so much of the world is hyped up on androgyny, I currently am all about playing up the female form. Don’t get me wrong, androgyny is great, but I might have overdosed a few years back. I shopped in the men’s department, wore oversized clothing, and then balanced it with some killer makeup. Nothing wrong with that. I'm now obsessed with the classic feminine style, and I love putting a little modern edge twist on it. I want to celebrate a woman and her body. I want to appreciate it.

When you get your post baby body back, it just feels good and the last thing I wanted to do was hide it. I started buying clothes that flattered my silhouette and hugged my curves. On top of that, Billy was a girl and all of a sudden not only did her clothes show some strong girl power but my own style got a lot softer. Instead of completely ignoring the color pink in stores, I was drawn to it. All of the sudden pastels, lace, and teeshirts with sweet sayings appealed to me. I wanted my own closet to compliment hers and with that an innocence and whimsical feel was added to my boyish assemble.

Show our womanhood some love. Let’s wear those short shorts! Put on that tight dress! Wear some pink! Elle Woods may have been on to something there. Case in point – having a daughter might encourage you to really enjoy being a girl and you may find yourself throwing a bow in your hair or slipping on a pretty girl dress.

Visit the mood board here to see the inspiration behind it.

Shop These Looks

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perfect fall sweater
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